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Choosing the right pillow for you depends on 2 factors:

  1. Your Sleep Surface (Mattress Firmness)
  2. Your Sleep Style (Side, Back, Stomach)

1. Sleep Surface Mattress Firmness

No matter if you sleep on the floor, a foam mattress, or a mattress with a pillow top, it is important to understand that your sleeping surface impacts your neck and, in turn, your quality of sleep.

NOTICE: When your mattress is softer, you will compress the sleep surface. This reduces the area your pillow needs to fill.

2. Sleep Style (Stomach Sleepers)

Firm Mattress
Stomach sleepers on a 'firm' surface mattress compress the sleep surface the least. A firmer pillow is best for those who select a firm sleep surface so that the head is properly supported. Firm Down Pillows

Medium Mattress
Stomach sleepers who select a ‘medium’ surface mattress do compress the sleeping surface a fair amount. For proper head support, a medium pillow is recommended. Medium Down Pillows

Soft Mattress
A soft pillow provides ideal head support to stomach sleepers who choose a ‘soft’ surface mattress. These individuals compress the sleeping surface the most. Soft Down Pillows

Pillow Density Formula

Sleep Surface + Sleep Style = Recommended Pillow Density


A man of average height (~ 5’9) who tends to sleep on his back on a pillow top mattress would typically need a soft to medium density pillow.

PLEASE REMEMBER: Selecting a pillow is a very personal decision. Our recommended pillow formula is merely a guideline to help you choose the perfect pillow for you.

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