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How to Choose Pillows


1 Feather Pillow or Goose Down Pillow?

The Video shows how our Soft, Medium and Firm pillows
respond to compression.

Feather Pillows

Feather pillows like our Classic feather pillow are 75% feather and only 25% down. Feather pillows are heavier than down pillows and love to be scrunched up or folded into the perfect sleeping position either under your head, between your knees or behind your back. Since feather pillows contain feathers it is not uncommon for a feather or two to sneak their way out during all the scrunching and folding. Some say it's good luck when a feather pokes its way through and that you should make a wish.

Goose Down Pillows

Goose down pillows are made using down clusters which are much lighter, softer and last longer than feathers. Our goose down pillows have had the large feathers separated out during the sorting process and contain few if any feathers that would normally poke through a feather pillow. A down pillows quality is determined by the fill power of the down clusters used to make the pillow.

Our down pillows come in your choice of 600 fill power, 700 fill power or 800 fill power and your choice of either soft, medium, firm or extra firm.


Snuggle Soft™ Standard Goose Down Pillows 800 Fill Power


2 Snuggle Soft™ or Natural Nights®?

How to Choose Snuggle Soft or Naturals Nights Pillows

Snuggle Soft™ Pillows

Snuggle Soft™ is our Private Label Collection of the finest luxury down pillows and feather pillows available. They are hypoallergenic, like all our down products, but made with a luxurious 350 thread count all white Egyptian cotton shell.

SnuggleSoft™ Classic SnuggleSoft™ 600 White Goose Down SnuggleSoft™ 700 White Goose Down SnuggleSoft™ 800 White Goose Down
Finest Quality Feathers Great Quality Fill Excellent Quality Fill Finest Quality Fill
(75%) Feather (25%) Down blend 600 fill power 700 fill power 800 fill power
$128 - $198 $229 - $344 $257 - $388 $282 - $398

Natural Nights® Pillows

Natural Nights® is our Private Label Collection of eco-friendly pillows for those with skin sensitivities. The 312 thread count Egyptian cotton shells are all natural in color after all the dyes, chemicals and fire retardants have been removed leaving an all natural cotton fabric for those who may be sensitive to cotton or have skin sensitivities.

Natural Nights® Classic Natural Nights® 600 White Goose Down Natural Nights® 700 White Goose Down Natural Nights® 800 White Goose Down
Finest Quality Feathers Great Quality Fill Excellent Quality Fill Finest Quality Fill
(75%) Feather (25%) Down blend 600 fill power 700 fill power 800 fill power
$138 - $208 $239 - $354 $267 - $398 $292 - $408

3 Pick Your Perfect Pillow

How you sleep determines your perfect pillow. In fact, you could say that how you sleep determines the personality of the pillow you should choose. The pillow you sleep on cradles your head through the night. It holds your head in the same relation to your shoulders and spine as if you were standing with perfect posture. So ask yourself, "how do I sleep?"

side sleeper

Side Sleeper Pillows:

Firm Pillows AND Medium Pillows

Side sleepers have some interesting challenges when choosing a pillow. Things to consider are how soft or firm is your bed? How narrow or broad are your shoulders? The firmer your bed the firmer your pillow should. The broader your shoulders the firmer the pillow should be. Remember that the role of a pillow is to keep your spine angle 'straight' while you sleep AS IF you where standing upright with perfect posture. For side sleepers it's to fill the area between the crown of your shoulder, your outer shoulder, and your ear. We like to call that area the 'Comfort Gap' and area changes depending on your shoulder width and the firmness of you bed.

Stomach Sleeper

Stomach Sleeper Pillows:

Soft Pillows

A soft pillow for a stomach sleeper provides both support for your head while you sleep but also helps maintain a comfortable spine angle. Something else to consider is the firmness of your bed. The softer your bed the softer your pillow should be. If you sleep on a softer bed, perhaps a pillow top; quilted or have one of our made-to-order feather beds on top of your bed this implies that you will 'sink' or sleep lower in your bed in which case you may look for a soft or medium pillow to maintain your spine angle while you sleep.

Back Sleeper

Back Sleeper Pillows:

Medium Pillows

Again the idea of a pillow is to maintain you spine angle while you sleep so that your neck and back muscles can relax so back sleepers may need to consider other issues like where you rest your head while it's on the pillow. For example do you sleep with more of the pillow down your back so that you have more support directly under your neck and spine while sleeping OR is your pillow closer to the top of your head pushing your chin into your chest more? Go with a medium firmness if you keep the pillow more directly under your neck and at the base of your spine and a softer pillow if keep the pillow closer to the top of your head so your chin isn't touching your chest. Don't forget about the firmness of your bed and how it's firmness may impact your spine and neck while you sleep on your medium firmness pillow.

4 Choose Your Fill & Shell

Choose between a blend of Goose Down and Goose Feather or only Goose Down.

A blend of goose down and goose feather is more old-school. It's the classic pillow that we all probably grew up with as a kid, if we didn't sleep on a wool pillow, or the same pillows that our parents slept on. We all know this pillows personality, It starts out the night fluffy (assuming we fluffed it) and by the time we wake up it's flat and it stays flat until we fluff it again. We call it our "Classic" because it represents our namesake and, well, it's still a great classic pillow.

A goose down filled pillow is more resilient and comes in varying levels of quality. It's more resilient because the goose down clusters will naturally want to return to their normal fluffy selves after you have slept on them. While quality is determined by the fill power (600, 700, 800) of the goose down. The higher the fill power (600, 700, 800) the better the quality of the goose down. But quality in this case means longevity. It's a little counterintuitive but here's the way it works. The higher the fill power, the larger the down cluster, a larger down cluster is more resilient and will last longer. Very important given the 'beating' a pillow takes. So a higher fill power means a larger cluster and will more durable and of finer quality. See a little counterintuitive but worth understanding when a standard SnuggleSoft 800 fill power goose down pillow starts at $168.

NaturalNights® Feather and Goose Down Pillows are designed for those with allergies or skin sensitivities. The NaturalNights® Collection of feather and down pillows have the same fine quality Hungarian goose down you have come to expect from Down & Feather Company now wrapped in a Eco-friendly, chemical free, all natural and unbleached Egyptian cotton that won't irritate your skin or your allergies.